For every 100 engineers there are only 4-5 PMs. Learn how to break into technical product management and develop into a product leader.
Short bi-monthly tactics from 18 years of enterprise product leadership and deep dive posts into all things PM.
10 Feb 2024
SHIPPING IS THE OUTCOME THAT MATTERS
Many sources describe how to be a great product manager. Amongst all the techniques and guides, one critical skill stands out; getting your product shipped. Going from idea to product takes navigating your organization successfully while building your product to get your product to customers.
29 Dec 2023
YOUR PERFECTLY IMPERFECT PM BRAND
Your brand enters the room before you do. If you're a PM with a powerful and positive brand, you will be more effective motivating teams and getting what you need done. Brand is tricky, however, because you don't own it; you only influence it.
14 Jul 2023
WHAT PMs CAN LEARN FROM TAYLOR SWIFT
The gap between product inspiration and customer delivery can be large. Coming up with the great idea is only the beginning. Assembling a great team is necessary to build and survive to even release your vision to customers.
26 Mar 2023
WHEN TO RECONSIDER CHOOSING A PM CAREER
The career of product management is very fulfilling, but ultimately not for everyone. It’s a harder job than it looks like when you only see the glossy product announcements. Read on for an unvarnished look at many sides of a PM job role to help determine if this is for you.
29 Jan 2023
TO LEAD YOUR IDEAS MUST BE HEARD
While leading people and product, one thing separates people who do the job from people who lead. That is sharing your voice on product topics including your vision, your strategy, and your confidence. Sharing comes with criticism, and that only makes you better.
18 Dec 2022
THE SIDE DOOR INTO VC: PRODUCT MANAGEMENT
Living in Silicon Valley and having worked at day zero start-ups, I've met many venture capitalists. At one point I even interviewed with some well-known VCs. Over the years I've heard that many believe PM is a great pre-VC role. In this post I looked at the data and it's true. PM is a great side door into VC.
13 Nov 2022
YOU BUILD WHO YOU ARE
How you build a product is intricately tied to who you are as a person. Training builds skills, and experience builds a career, but who you are is just as important to the final product. Who you are is how you build product in surprisingly personal ways.
31 Jul 2022
THE PM TRAINING GOLD RUSH
PM credential courses and degrees are becoming more popular and available. If you are considering a credential program to help you get your first PM job; choose carefully. Keep reading to understand how to evaluate a training investment, plus many training opportunities today.
Luke’s PM website is pure GOLD! I have recommended it to all of our Ready to Succeed scholars interested in tech and not just in the PM roles specifically. Nowhere does something like this exist in such a comprehensive easy to follow format with relevant information that’s actually helpful and insightful. Luke’s generosity of sharing information for the greater good and positive impact is so clearly on display with this website and resources.Lucy Cherkasets, Talent Match-Maker
Your page on breaking into technical product management was something I wish I'd seen a few years ago. It really contextualized similar anecdotal observations I've made over the last few years of working in PM. Thank you!Mark Hutchens, Director of Product
The rings are brilliant! I’m right now in the business ring both by profession and by education (worked as an IT Consultant/business analyst/sales and pursuing my MBA at Santa Clara University), and you’re right – easiest is to transition into a PM role internally.Prasenjit Choudhury, Director of Customer Success
I have been following your Enterprise Product Management blogs over the last few months. During the holidays, I found some time to go through all the archives and they have been great to read. Especially the ones on breaking into PM, enterprise PM and MBA as a pre-requisite, which I have used as pointers when making decisions. I found valuable information (especially on enterprise PMs), since most of the blogs/write ups cover B2C products. Wanted to thank you for writing them! I am still exploring, nevertheless the blogs have been very insightful.Shreyas Bhagavath Devasya, Senior Manager, Engineering
I've been reading Luke's content since 2018 and I love that I can always take away something useful and practical. His content is so insightful that I regularly forward it to other PM friends. I always look forward to his next email. Jane Ng, Product Manager
Pivoting into Product Management is frequently cited by incoming students as the number one reason for wanting to pursue a graduate business degree. Luke's robust website is an invaluable, one-stop resource for our students to explore a career in Product Management as well as a rich one-stop resource for interview preparation. His content is substantive, sprinkled with thought provoking questions, inspiring quotes, and practical strategies for breaking into a PM role or accelerating in one.Sunaina Gulati-Ruh, Sr. Director Career Management Graduate Business Programs Santa Clara University
I love Luke's writing for one because he focuses on the less sexy but more common product world of large companies vs startup culture. His blog is a fantastic resource for aspiring or established PMs looking for approaches to be successful at larger companies without sacrificing emerging best practice. If you work in an enterprise I highly recommend you read, "7 Laws of Enterprise Products". It is broadly applicable and a don't miss.Ari Franklin, Senior Product Manager